Rochester, NYDecember 22, 2021—The third annual City of Rochester Roc Holiday Village presented by Five Star Bank wrapped up 14 days of holiday magic Sunday with a farewell to Santa parade.

Approximately 100,000 people of all ages visited Roc Holiday Village in the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park.

“We’re grateful and honored by the support of our generous sponsors and the Rochester area community. Our goal was to create a safe and joyful event for the entire community to come out and celebrate the winter season,” said Jenna Knauf, Sean McCarthy, and Kelli Marsh, co-founders and producers of Roc Holiday Village.

“Not knowing what this transitional year would bring, we exceeded our expectations and our wishes of once again welcoming people who enjoy the village and make new holiday traditions with their loved ones came true. From ice skating to holiday shopping in the village, to visiting Santa, and meeting friends in The Lodge, it was wonderful to see that the holiday spirit is still all around us.”

Details on Roc Holiday Village 2022 will be announced next summer.

Roc Holiday Village 2021 Highlights Included:

About Roc Holiday Village
The City of Rochester Roc Holiday Village presented by Five Star Bank is Rochester, New York’s premier annual holiday festival bringing magic downtown for people of all ages. Roc Holiday Village was launched in 2018 and is owned and produced by Rochester natives Jenna Manetta-Knauf, owner of Bella Events Group; Kelli Marsh, owner of Kelli Marsh Photography; and Sean McCarthy, owner of McCarthy Tents & Events. In its second year in 2019, Roc Holiday Village presented 14 days of enchanting festivities and drew more than 125,000 people of all ages to the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park for skating, shopping, live music, visits with Santa, crafts, pop-up restaurants and bar, private igloo tents, and more. In 2020, organizers announced that the festival could not be held due to the COVID-19 pandemic and New York State’s guidelines that restricted large gatherings.

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