Rohrbach Brewing Company Releases “Village Lager” in Partnership With Roc Holiday Village

The Rochester Brewer’s German Lager Will be Available Exclusively at Roc Holiday Village

Five Village Lager Tastings Events Scheduled

Rochester, NYNov. 27, 2023Rohrbach Brewing Company, Rochester’s first craft brewing company, will launch a new brew, Village Lager, at the fifth annual Roc Holiday Village, presented by Five Star Bank. Village Lager is a crisp classic German lager that sparkles like the magic of Roc Holiday Village.

Village Lager will be available at the Rochester Area Community Foundation & Triple-O Lodge bar, the open-air bar outside, and for guests in the private Igloos. The price is $8 per one-pint can. Visitors can enjoy various bar offerings including the new Village Lager at Roc Holiday Village starting Friday, December 1 through Saturday, December 23 every Wednesday through Sunday.

Rohrbach‘s will host several tasting events in the Rochester Area Community Foundation & Triple-O Lodge on Friday, December 1, Saturday, December 2, Sunday, December 10, Sunday, December 17, and Thursday, December 21. See the full schedule at rocholidayvillage.com/the-lodge-bar.

“At Rohrbach‘s, we’re honored to be a part of Roc Holiday Village and thrilled to offer our specially crafted German Lager to guests as they savor the festivities,” said John Urlaub, Rohrbach Brewing Company owner. “Roc Holiday Village is a beloved annual event that sets Rochester apart from other regions. Families and friends come together to celebrate the most wonderful time of the year in a festive atmosphere. It reminds me of the Christmas Markets I used to visit when I lived in Germany, where the air was filled with the scents of festive food and drinks, along with the unique sounds of the season. Sharing a pint of locally brewed German lager with loved ones is sure to make the experience even more special.”

“We are thrilled to announce our partnership with a beloved Rochester establishment this holiday season by offering a special beer that will perfectly complement our 21-plus-guest experience at Roc Holiday. Whether you’re a beer enthusiast or simply looking to try something new, our new Village Lager is sure to delight your taste buds and add to the festive atmosphere of our event,” said Jenna Knauf, Roc Holiday Village co-owner.

About Roc Holiday Village

Roc Holiday Village is Rochester, New York’s favorite, magical winter festival! Delighting people of all ages, Roc Holiday Village 2023 is celebrating its fifth anniversary this year, and will present 17 days of enchanting festivities from December 1 to December 23. The downtown festival features outdoor seating and fire pits, free ice skating and skate rentals, a unique shopping village, indoor and outdoor bars with tasty food and drinks, free visits with Santa, hand-crafted goods, cozy winter igloos, free crafts for kids, holiday celebrations, live music, private events, nightlife and more. In 2022, Roc Holiday Village drew more than 140,000 people of all ages to the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park. Roc Holiday Village is produced by Rochester natives Jenna Manetta Knauf, owner of Bella Events Group; Kelli Marsh, owner of Kelli Marsh photography; and Sean McCarthy, owner of McCarthy Tents & Events.