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Roc Holiday Village Issues Call for Vendors Applications

Applications Due June 30

Rochester, NY—May 1, 2024—The City of Rochester Roc Holiday Village presented by Five Star Bank is excited to announce that planning is underway to present the sixth annual event from December 6 to 29, 2024.

“We are excited to announce that this December, Roc Holiday Village will be hosting 17 days of festive fun and excitement, featuring shopping, eating, live music, ice skating, visits with Santa, and much more,” said Kelli Marsh, co-founder and organizer of the event. “Our goal is to support local businesses and provide visitors with a unique shopping experience, while also having a positive impact on the local and regional economy. Our vendors have reported consistent sales exceeding their expectations, and we can’t wait to welcome everyone to experience the magic of the holidays with us!”

Vendor applications are now being accepted for a limited number of spots in the outdoor Shopping Village and Mini Makers Markets. Applications may be submitted online through Sunday, June 30. Approved vendors will be notified on or before Wednesday, July 31.

Businesses interested in becoming a vendor in the Shopping Village may visit rocholidayvillage.com/vendor-application.
Businesses interested in becoming a vendor at the Mini Maker Market may visit rocholidayvillage.com/mini-maker-market-application.

The annual winter festival will offer family-friendly events, shopping, food and drinks, visits with Santa, free ice skating, and more. Specific hours, activities, and event details will be announced this fall.

In 2023, Roc Holiday Village drew more than 185,000 people of all ages to the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park.

2024 Dates:

Week One

Friday, December 6

Saturday, December 7

Sunday, December 8

Week Two

Wednesday, December 11

Thursday, December 12

Friday, December 13

Saturday, December 14

Sunday, December 15

Week Three

Wednesday, December 18

Thursday, December 19

Friday, December 20

Saturday, December 21

Sunday, December 22

Week Four

Thursday, December 26

Friday, December 27

Saturday, December 28

Sunday, December 29

About Roc Holiday Village
Roc Holiday Village is Rochester, New York’s favorite, magical winter festival delighting people of all ages. Roc Holiday Village 2024 will celebrate its sixth season from December 6 to 29 and present 17 days of enchanting festivities. The annual downtown festival features outdoor seating and fire pits, free ice skating and skate rentals, a unique shopping village, indoor and outdoor bars with tasty food and drinks, free visits with Santa, hand-crafted goods, cozy winter igloos, free crafts for kids, holiday celebrations, live music, private events, nightlife and more. Roc Holiday Village is produced by Rochester natives Jenna Manetta Knauf, owner of Bella Events Group; Kelli Marsh, owner of Kelli Marsh photography; and Sean McCarthy, owner of McCarthy Tents & Events. Roc Holiday Village 2023 drew more than 185,000 people of all ages to the heart of downtown Rochester at Dr. Martin Luther King Jr., Memorial Park.

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